Promoting brand awareness is crucial for long-term business survival, and one way to do so is through partnership with an already existing and well-known brand.
Currently, art collaborations have become a major driver of fashion brand sales in the past few years, as it brings a new level of innovation and public attention to the industry. As a result, as a few have already been stated, the following are reasons why businesses consider collaborating with musicians.
I.A Form of Public Relation
The reputation and image of a fashion brand gets public endorsement when supported by an artist. This is because artists have those intriguing factors to move the public and draw them closer to any brand. This becomes much more interesting if the artist is from a certain culture that mostly wears a unique kind of fashion brand. This scenario will carry some form of credibility and great reputation for … Read the rest